Here are a couple of quick and easy ones that I really like. I think this first one is a cracker, because it proceeds from a strong insight into social media - you can't show women's nipples because your post will be removed. But it's perfectly acceptable to show men's.
Love this as well. It's product design as PR/advertising. Don't know what it says about the beer, but it brought the brewery to everyone's attention.
My colleague showed me this. He said his mate was on the judging panel and after sitting through worthy case study after worthy case study, this one just made them all laugh. I swear that's always worth considering.
Of course, there's a fine line. This idea not only won cock all, it was described by John Hegarty as the stupidest thing he's ever seen...
Back on the worthy side of things, here's something that proves advertising is piss. I think it's interesting because it's one of those things that 'changes the conversation'. Forget what harmful practices are doing to the planet. Here's what it's doing to your family.
A lot of people are raving about this. I must confess it leaves me cold. But the idea is that Sweden got its own phone number. As in, one number for the whole country. You ring it and a random Swede will answer. Why? Well, Sweden abolished censorship and Swedes are free to say whatever they like. But that's cool because they're cool. So as a tourism PR stunt, I believe the thought goes - come to Sweden because it's great. Ask any Swedish person. Which you can by ringing this number...
These last two are great and I've included them as 'holy shit, look at the sort of thing that's possible now.' But I'm not sure how it would relate back to student work. As in, I think these would be quite hard to describe in a theoretical competition entry. For me, they work because they were done, you can see how they worked, then track back through all the processes that made them possible.
First up, ING is a Dutch financial company. Yawn. They specialise in data-led investment services. Yaaaaaaaaawwwwwwwwn. But suppose they used their data prediction model to do something other than picture the next financial opportunity.
And this is just Lockheed Martin showing off. But what I like is the evolution of VR from being a thing where you have to wear a headset and look like a twat, to being a thing that uses windows as screens to give a group the experience.
I'll leave you with an anecdote I heard from a presentation that made me smile. An ECD was championing diversity as a way to create new ideas. As an experiment, he got 10 people from non advertising backgrounds and gave them a brief to sell Converse trainers. Basically, Converse look best when they're worn in and scuffed up.
One of the ideas came from an investment banker. He suggested a pop-up shop in the middle of a council estate, with all sorts of rubble, oil spills and mud everywhere. And you had to shoplift a pair of Converse. If you could get them off the estate, they were yours. If the two security guards caught you, you'd be marched back to the shop and had to buy the trainers you messed up in all the crap you'd just run through.
I think the idea is pretty average. But I loved the way the ECD pointed out - it came from an investment banker. And is born of the thought, if you can steal and get away with it, that's okay...
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